Project Name: [Enter Project Title]
Date: [MM/DD/YYYY]
Project Owner: [Name]
Approver: [Decision-Maker Name(s)]
Stakeholders: [Add names and roles of anyone involved in executing this project]
Budget: [$#]
What’s the purpose and context for this project? How does this help move the business or brand forward? What does success look like? How will we measure success?
Who are we talking to? What do we want them to do, think, or feel after seeing this work?
What’s the ONE thing we want people to remember? What's the driving force behind our audience’s actions?